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A Brief Guide to Discover the Flavors and Beauties of the Small Langhe Village

If you’re curious about what to see in La Morra, you’ve found the perfect destination to unravel its hidden treasures.

Located at an elevation of 513 meters, this small village is just a few kilometers from Alba, Barolo, and Neive. It perches on a steep hill covered in exceptional Nebbiolo vineyards, from which the prized Barolo wine is born, also known as “Red Gold.” In just a few years, this wine has transformed a once impoverished agricultural area into one of the most desired destinations for wine enthusiasts.

This red nectar can be savored year-round in the numerous establishments that enliven the historic center. This alone could answer the question of why you should go to La Morra. But for the foodies among us, imagine pairing the wine with typical delicacies, such as exceptional Piedmontese Fassone beef or local hazelnut-based sweets, like the Lamorresi, chocolate pralines filled with a blend of hazelnuts and Barolo. Just be sure to recognize a true Barolo.

Recognize a true Barolo with us

Here are the essential characteristics it must have:

  • it must be aged for at least 38 months, including 18 months in wooden barrels;
  • its color should be garnet red with an orange undertone;
  • it should have fruity and floral notes of vanilla and violet;
  • the taste should be dry, velvety, and full.

If these characteristics are not present, it’s time to change your wine shop!

What to See in La Morra: A Short Itinerary Tailored for You

However, La Morra isn’t just about Barolo and good food. In 2011, the Langhe village received the Orange Flag from the Italian Touring Club for its outstanding preservation and enhancement of the historic center. Furthermore, since 2014, it has been included in the UNESCO World Heritage List as part of the Vineyard Landscapes of Piedmont: Langhe-Roero and Monferrato, allowing its name to spread to every corner of the globe.

The village has retained its medieval layout, consisting of a maze of cobblestone streets and alleys, making it a truly picturesque and charming location. At every corner, you’ll discover very evocative views that harken back to a time untouched by modernity.

What to See in La Morra: Piazza Castello and the Belvedere

You can start your visit at the well-equipped Tourist Office, where you can pick up a map of the village to navigate the labyrinthine streets of the historic center.

Piazza Castello is undoubtedly the main attraction for tourists. From the Belvedere, you can admire the splendid panorama of the Langhe and the Tanaro Valley with its exceptional colors, and if you’re lucky, even the snow-covered Alps.

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Panorama from the Belvedere of La Morra (Credit to Matteo Marongiu)

Just a few steps away, two very important monuments stand: the Monument to the Winemaker by Antonio Munciguerra and a marble bust of Giuseppe Gabetti, composer of the Royal March, Italy’s first national anthem, who spent his last years in La Morra.

In the same square, you can also visit the 18th-century Bell Tower, a symbol of the village and an excellent vantage point for enjoying the Langhe panorama even more.

What to See in La Morra: The Social Winery and the Parish of San Martino

A few steps from the main square, I recommend stopping by the Communal Winery, established in 1973 at the request of the Lamorresi winemakers. This establishment, located in the 18th-century Palazzo dei Marchesi di Barolo, is perfect for tasting and purchasing typical local products at a reasonable price.

Continuing down the same street, you’ll encounter the most architecturally interesting building: the Parish of San Martino. This imposing Baroque structure, with its simple and delicate lines, was built at the end of the 17th century, designed by Michelangelo Garove, a renowned architect who worked for the House of Savoy.

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Alley of La Morra and Parish Church of San Martino in black and white (Credit to Matteo Marongiu)

If you’re still wondering what to see in La Morra, keep reading; there’s more.

What to See in La Morra: The Barolo Chapel

For lovers of contemporary art, a visit to the Barolo Chapel is a must. This countryside chapel, nestled among Nebbiolo vineyards, was reinterpreted in a contemporary style by artists David Tremlett and Sol LeWitt in 1999, at the behest of the Ceretto family. It has since become one of the most appreciated attractions for tourists.

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The Barolo Chapel

La Morra: A Small Village between Art and Sports

However, there are also attractions for sports enthusiasts and nature lovers. La Morra offers seven well-marked trails through the surrounding vineyards and forests, suitable for both walking and mountain biking. These trails are suitable for all, including families and the elderly. The best time to explore them, in our opinion, is in autumn when the vineyards turn vivid shades of yellow and red, and the rows come alive with the harvest.

Now that you know what to savor and what to see in La Morra, all that’s left is to pack your bags and enjoy the pleasures offered by this splendid village. If you plan to stay for a few days, click here to discover the best accommodations at the best prices!


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Article Name
What to see in La Morra
Discover what to see in La Morra, not the Chinese one, but the charming Piedmont village. Uncover its secrets.
Publisher Name
La Scimmia Viaggiatrice